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Darstellung und Kritik der häufigst angewendeten älteren Methoden der Werbewirkungsprüfung
Schmitt-Haußer, Günther - 1968
Persistent link: https://www.econbiz.de/10000599225
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Analitical marketing
Simon, Leonard S.; Freimer, Marshall - 1970
Persistent link: https://www.econbiz.de/10000675043
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Buying behavior and marketing decisions
Wasson, Chester R.; MacConaughy, David H. - 1968
Persistent link: https://www.econbiz.de/10000570373
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Systems analysis for marketing planning and control
Stasch, Stanley F. - 1972
Persistent link: https://www.econbiz.de/10000042193
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Brand loyalty and barriers to entry
Schmalensee, Richard - In: Southern economic journal 40 (1974) 4, pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
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Marketing for profit
Eldridge, Clarence E. - 1970
Persistent link: https://www.econbiz.de/10002120634
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Marktforschung und Werbeplanung
Haedrich, Günther - In: Absatzpolitik und Distribution : Karl Christian Behrens …, (pp. 113-121). 1967
Persistent link: https://www.econbiz.de/10002597858
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Marktforschung und Werbebudgetierung
Korndörfer, Wolfgang - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 48 (1968) 2, pp. 102-108
Persistent link: https://www.econbiz.de/10011497499
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Advertising procedure
Kleppner, Otto - 1966 - 5. ed
Persistent link: https://www.econbiz.de/10002216732