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~subject:"Marktforschung"
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Marktforschung
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbewirkung
18
Werbungsunternehmung
18
Absatzpolitik
15
Großbritannien
15
Advertising effects
13
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Marketing
11
Preisgestaltung
11
Werbeplanung
11
Internet marketing
10
Online-Marketing
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Theorie
8
Theory
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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1
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Book / Working Paper
19
Article
18
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1
Aufsatz in Zeitschrift
1
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1
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22
English
12
German
3
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Korndörfer, Wolfgang
2
Moyer, Reed
2
Winer, Russell S.
2
Aaker, David A.
1
Bither, Stewart W.
1
Clement, Wendell Emile
1
Comanor, William S.
1
Day, Ralph L.
1
Devletoglou, Nicos E.
1
Dommermuth, William P.
1
Eldridge, Clarence E.
1
Erickson, Rod
1
Eskin, Gerald J.
1
Freimer, Marschal
1
Freimer, Marshall
1
Grabowski, Henry G.
1
Haedrich, Günther
1
Hornik, Jacob
1
Houston, Franklin S.
1
Hutt, Michael D.
1
Katz, Michael
1
Kernan, Jerome B.
1
Kleppner, Otto
1
Klippel, R. Eugene
1
Konrad, Evelyn
1
Kuehn, Alfred A.
1
Lynk, William J.
1
MacConaughy, David H.
1
McAleer, Gordon
1
Moriarty, Mark Melheim
1
Myers, John G.
1
Möbius, Georg
1
Ness, Thomas E.
1
Nicosia, Francesco M.
1
Nolan, Carroll Anthony
1
Rohloff, Albert C.
1
Rose, Jon
1
Rowse, Edward James
1
Schmalensee, Richard
1
Schmitt-Haußer, Günther
1
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American Management Association
1
Committee on Advertising
1
University of California at Berkeley
1
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Journal of advertising research
4
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall international series in management
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
A Wiley/Hamilton Publication
1
Decision sciences : DS
1
Explorations in economic research : occasional papers of the National Bureau of Economic Research
1
Harvard economic studies
1
Journal of marketing
1
Journal of marketing research : JMR
1
Prentice-Hall behavioral sciences in business series
1
Southern economic journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Intext series in marketing
1
The harbrace series in business and economics
1
The journal of business : B
1
The quarterly journal of economics
1
Wiley marketing series
1
Wiley/ Hamilton series in marketing
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ECONIS (ZBW)
37
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Darstellung und Kritik der häufigst angewendeten älteren Methoden der Werbewirkungsprüfung
Schmitt-Haußer, Günther
-
1968
Persistent link: https://www.econbiz.de/10000599225
Saved in:
2
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
3
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
4
Buying behavior and marketing decisions
Wasson, Chester R.
;
MacConaughy, David H.
-
1968
Persistent link: https://www.econbiz.de/10000570373
Saved in:
5
Systems analysis for marketing planning and control
Stasch, Stanley F.
-
1972
Persistent link: https://www.econbiz.de/10000042193
Saved in:
6
Brand loyalty and barriers to entry
Schmalensee, Richard
- In:
Southern economic journal
40
(
1974
)
4
,
pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
Saved in:
7
Marketing for profit
Eldridge, Clarence E.
-
1970
Persistent link: https://www.econbiz.de/10002120634
Saved in:
8
Marktforschung und Werbeplanung
Haedrich, Günther
- In:
Absatzpolitik und Distribution : Karl Christian Behrens …
,
(pp. 113-121)
.
1967
Persistent link: https://www.econbiz.de/10002597858
Saved in:
9
Marktforschung und Werbebudgetierung
Korndörfer, Wolfgang
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
(
1968
)
2
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011497499
Saved in:
10
Advertising procedure
Kleppner, Otto
-
1966
-
5. ed
Persistent link: https://www.econbiz.de/10002216732
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