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~subject:"Marktforschung"
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Marktforschung
Advertising industry
26
Werbewirtschaft
26
Werbung
19
Advertising
18
USA
18
United States
18
Returns to scale
9
Skalenertrag
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Marketing
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Economies of scope
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Theorie
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Verbundvorteil
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Welt
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Preiselastizität
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Price elasticity
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Business services
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Dienstleistung
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Estimation
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Mehrproduktfertigung
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Multiproduct production
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Schätzung
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Services
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Unternehmensdienstleistung
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Werbungsbetrieb
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Branchenentwicklung
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Communication media
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Diversification
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Diversifikation
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Information technology
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Informationstechnik
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Kommunikationsmedien
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Market
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Market concentration
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Silk, Alvin J.
3
Davis, Harry L.
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Douglas, Susan P.
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Urban, Glen L.
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Journal of marketing research : JMR
1
Sloan management review
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Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
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1
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
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2
A cross national comparison of the reliability of selected measurements from consumer surveys
Davis, Harry L.
;
Douglas, Susan P.
;
Silk, Alvin J.
-
1980
Persistent link: https://www.econbiz.de/10002070092
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3
Interaction and influence processes in personal selling
Davis, Harry L.
;
Silk, Alvin J.
- In:
Sloan management review
13
(
1971/72
)
2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10002070119
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