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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10003012249
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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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A new procedure for concept evaluation
Wind, Yoram - In: Journal of marketing 37 (1973) 4, pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
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The role of marketing in Israel
Wind, Yoram - In: Journal of marketing 31 (1967) 2, pp. 53-57
Persistent link: https://www.econbiz.de/10003012685
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Marketing research in the international environment
Douglas, Susan P.; Craig, C. Samuel - In: Handbook of international business, (pp. 30,1-30,38). 1982
Persistent link: https://www.econbiz.de/10002089847
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Establishing equivalence in comparative consumer research
Douglas, Susan P.; Craig, C. Samuel - In: Comparative marketing systems, (pp. 93-113). 1984
Persistent link: https://www.econbiz.de/10002089897
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A cross national comparison of the reliability of selected measurements from consumer surveys
Davis, Harry L.; Douglas, Susan P.; Silk, Alvin J. - 1980
Persistent link: https://www.econbiz.de/10002070092
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International marketing research
Craig, C. Samuel; Douglas, Susan P. - 1999 - 2. ed
Persistent link: https://www.econbiz.de/10001380628