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~subject:"Marktforschung"
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Marktforschung
Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand names
1
Brand preference
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Cardozo, Richard N.
1
Kerin, Roger A.
1
Peterson, Robert A.
1
Ross, Ivan
1
Rudelius, William
1
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Journal of marketing
1
Review of marketing : 1981
1
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ECONIS (ZBW)
2
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1
New product decisions by marketing executives : a computer-controlled experiment
Cardozo, Richard N.
;
Ross, Ivan
;
Rudelius, William
- In:
Journal of marketing
36
(
1972
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10001976320
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2
The quality of self-report data : review and synthesis
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Review of marketing : 1981
,
(pp. 5-20)
.
1981
Persistent link: https://www.econbiz.de/10002663760
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