//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enabling consumer and entrepre...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Subsistence economy
32
Subsistenzwirtschaft
32
Consumer behaviour
28
Konsumentenverhalten
28
India
17
Indien
17
Market research
14
Developing countries
12
Entwicklungsländer
12
Analphabetismus
10
Entrepreneurship
10
Illiteracy
10
USA
10
United States
10
Entrepreneurship approach
9
Poverty
8
Armut
7
Messung
7
Nachhaltige Entwicklung
7
Sustainable development
7
Theorie
7
Theory
7
poverty
7
Marketing management
6
Marketingmanagement
6
Measurement
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
subsistence marketplaces
5
Feldforschung
4
Field research
4
Low income
4
Marketing
4
Niedrigeinkommen
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Arbeitspapier
1
Conference proceedings
1
Konferenzschrift
1
Working Paper
1
more ...
less ...
Language
All
English
14
Author
All
Viswanathan, Madhu
14
Childers, Terry L.
2
Rosa, Jose Antonio
2
Adkins, Natalie Ross
1
Bergen, Mark
1
Berger, Jonah
1
Bossarte, Robert M.
1
Brister, Teri
1
Chandon, Pierre
1
Chandy, Rajesh K.
1
Chaturvedi, Avinish
1
Crosby, Elizabeth
1
Drenten, Jenna
1
Dutta, Shantanu
1
Farrell, Justine Rapp
1
Gau, Roland
1
Hamilton, Rebecca W.
1
Hill, Ronald Paul
1
Holland, Deborah L.
1
Johar, Gita Venkataramani
1
John, Leslie K.
1
Johnson, Michael R.
1
Kayande, Ujwal
1
Krishnan, Ram
1
Labroo, Aparna A.
1
Liu, Peggy J.
1
Lynch, John G.
1
MacKenzie, Scott B.
1
Machin, Jane E.
1
Madan, Shilpa
1
Martik, Maria
1
Mažar, Nina
1
Mead, Nicole L.
1
Mirabito, Ann M.
1
Mittal, Vikas
1
Moorman, Christine
1
Mulder, Mark
1
Nagaraj, Sanjay
1
Norton, Michael I.
1
Podsakoff, Philip M.
1
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
Journal of business research : JBR
4
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Journal of consumer marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
Transformative consumer research for personal and collective well-being
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
2
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
3
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
4
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
Saved in:
5
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu
;
Johnson, Michael R.
;
Sudman, Seymour
-
1996
Persistent link: https://www.econbiz.de/10000959864
Saved in:
6
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
7
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
8
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
9
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
10
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->