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~subject:"Marktforschung"
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Marktforschung
USA
330,547
United States
291,952
Theorie
43,872
Theory
43,305
Relationship marketing
26,466
Beziehungsmarketing
25,791
Schätzung
17,179
Estimation
16,368
Deutschland
15,621
Consumer behaviour
14,864
Konsumentenverhalten
14,824
Germany
13,193
Großbritannien
11,558
Japan
10,013
EU-Staaten
9,947
United Kingdom
9,899
EU countries
9,530
Vereinigte Staaten
9,454
Geldpolitik
8,380
Monetary policy
7,990
Welt
7,951
World
7,730
Vergleich
7,533
Börsenkurs
7,297
Kanada
7,235
Share price
7,164
Comparison
7,163
Market research
6,908
Wirkungsanalyse
6,761
Canada
6,700
Impact assessment
6,567
Konjunktur
6,031
Customer satisfaction
5,971
Kundenzufriedenheit
5,911
Business cycle
5,708
Bank
5,610
Innovation
5,532
Wirtschaftswachstum
5,435
Service quality
5,338
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Online availability
All
Undetermined
998
Free
571
Type of publication
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Article
6,637
Book / Working Paper
5,525
Journal
186
Database
1
Type of publication (narrower categories)
All
Article in journal
2,583
Aufsatz in Zeitschrift
2,583
Aufsatz im Buch
1,230
Book section
1,230
Hochschulschrift
727
Graue Literatur
715
Non-commercial literature
715
Thesis
500
Working Paper
341
Collection of articles of several authors
328
Sammelwerk
328
Lehrbuch
321
Arbeitspapier
315
Textbook
257
Bibliografie enthalten
237
Bibliography included
237
Aufsatzsammlung
203
Konferenzschrift
187
Conference proceedings
95
Case study
92
Fallstudie
92
Statistik
68
Handbook
67
Handbuch
67
Dissertation u.a. Prüfungsschriften
66
Reprint
64
Statistics
61
Glossar enthalten
52
Glossary included
52
Mehrbändiges Werk
40
Multi-volume publication
40
Festschrift
31
Forschungsbericht
30
Bibliografie
27
Ratgeber
26
Wörterbuch
25
Market information
24
Marktinformation
24
Guidebook
23
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20
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English
5,090
Undetermined
3,660
German
3,461
French
57
Polish
33
Italian
21
Russian
19
Spanish
13
Swedish
13
Dutch
12
Danish
11
Croatian
10
Hungarian
9
Czech
5
Romanian
3
Turkish
3
Finnish
2
Norwegian
2
Ukrainian
2
Afrikaans
1
Modern Greek (1453-)
1
Portuguese
1
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1
Albanian
1
Serbian
1
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Author
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Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Kuß, Alfred
26
Pepels, Werner
25
Day, George S.
24
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
Zaltman, Gerald
16
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Institution
All
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
American Marketing Association
50
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Edward Elgar Publishing
7
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
AMACOM
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Aussenhandelsinformation
3
Central'nyj Ėkonomiko-Matematičeskij Institut, Akademija Nauk SSSR
3
Deutsche Marketing-Vereinigung
3
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Published in...
All
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
42
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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Source
All
ECONIS (ZBW)
11,687
USB Cologne (EcoSocSci)
569
EconStor
37
OLC EcoSci
25
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
4
BASE
1
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1
Marketing research agency, creative agency and client relationships : a study of relationship tensions
Vejnovic, Ena
;
Purchase, Sharon
;
Tarabashkina, Liudmila
- In:
The journal of business & industrial marketing
39
(
2024
)
3
,
pp. 461-473
Persistent link: https://www.econbiz.de/10015078799
Saved in:
2
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
3
Control of the field sales force
Smallbone, Douglas William
-
1966
Persistent link: https://www.econbiz.de/10002824624
Saved in:
4
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
5
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
6
Understanding customers' service experience : review and research propositions
Khan, Arif K.
;
Metri, Bhimaraya A.
- In:
International journal of business environment : IJBE
4
(
2011
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10009155012
Saved in:
7
Perceived fairness of differential customer treatment
Mayser, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009690554
Saved in:
8
Marketing strategy with reference to retention of its customers : a research based study
Pant, Lalit Kumar
- In:
Journal of world economic review
8
(
2013
)
2
,
pp. 213-220
Persistent link: https://www.econbiz.de/10010193884
Saved in:
9
Der amerikanische Kundenzufriedenheitsindex ACSI (American Customer Satisfaction Index)
Fornell, Claes
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 165-178)
.
1998
Persistent link: https://www.econbiz.de/10001303865
Saved in:
10
Service-process configurations in electronic retailing : a taxonomic analysis of electronic food retailers
Heim, Gregory R.
;
Sinha, Kingshuk K.
-
2001
Persistent link: https://www.econbiz.de/10001660115
Saved in:
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