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A mixed-methods approach for designing market-driven packaging

Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 268-289

Persistent link: https://www.econbiz.de/10009573216

Organizational factors in sales forecasting management

Davis, Donna F.; Mentzer, John T. - In: International journal of forecasting 23 (2007) 3, pp. 475-495

Persistent link: https://www.econbiz.de/10003568060

User influence on the relationship between forecast accuracy, application and logistics performance

Smith, Carlo D.; Mentzer, John T. - In: Journal of business logistics : JBL 31 (2010) 1, pp. 159-177

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Sales forecasting management : a demand management approach

Mentzer, John T.; Moon, Mark A. - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10002132372

Conducting a market opportunity analysis for air cargo operations

Golicic, Susan L.; McCarthy, Teresa M.; Mentzer, John T. - In: Transportation journal : a journal of the Association … 42 (2002) 3, pp. 5-15

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Sales forecasting management : a demand management approach

Mentzer, John T. - 2005 - 2nd ed (Online-Ausg.)

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized...

Persistent link: https://www.econbiz.de/10013208142

Sales forecasting management

Mentzer, John T.; Bienstock, Carol C. - 1998

Persistent link: https://www.econbiz.de/10004350777