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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
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Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10011308726
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What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice; Bijmolt, Tammo H. A.; Bellini, Silvia; … - In: Journal of retailing 98 (2022) 1, pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
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Advanced methods for modeling markets
Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011660853
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Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10012401974
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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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Restricted principal components analysis for marketing research
DeSarbo, Wayne; Hausman, Robert E.; Kukitz, Jeffrey M. - In: Journal of modelling in management 2 (2007) 3, pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
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Latent structure regression
DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: The handbook of marketing research : uses, misuses, and …, (pp. 394-417). 2006
Persistent link: https://www.econbiz.de/10003420132