Narrow search
Showing 1 - 10 of 498
Cover Image
Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Cover Image
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Cover Image
The evolution of marketing research
Morosan, Cristian; Bowen, John T.; Atwood, Morgan - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
Cover Image
Qualitative inquiry in marketing and consumer research
Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001
Persistent link: https://www.econbiz.de/10001612983
Cover Image
Introduction to the special section on interpretive consumer research
Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Cover Image
Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede; Sinkovics, Rudolf R. - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 235-256). 2005
Persistent link: https://www.econbiz.de/10002969777
Cover Image
Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
Cover Image
Research methods in marketing
Elliott, Ken; Christopher, Martin - 1973 - graph. Darst
Persistent link: https://www.econbiz.de/10013467568
Cover Image
Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Cover Image
The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480