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Repeat buying : theory and app...
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Marktforschung
Markenartikel
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand
6
Brand management
4
Großbritannien
4
Markenführung
4
Market research
4
Verbraucher
4
Fernsehen
3
Statistik
3
Theorie
3
Theory
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Andrew S. C. Ehrenberg
2
Kundentreue
2
Markentreue
2
Product differentiation
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Produktdifferenzierung
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Statistische Analyse
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United States
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Absatz
1
Absatzforschung
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Advertising effects
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Advertising planning
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Brand image
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Cognition
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Consumer goods
1
Consumer goods marketing
1
Detergents
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Einführungsschriften
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Kognition
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Konsumgüter
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Konsumgütermarketing
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Lehrbuch
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English
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Ehrenberg, Andrew S. C.
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Goodhardt, Gerald
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Scriven, John
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Journal of advertising research
2
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
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ECONIS (ZBW)
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1
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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2
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
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3
The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In:
Journal of advertising research
52
(
2012
)
2
,
pp. 196-197
Persistent link: https://www.econbiz.de/10009618398
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4
Lawlike relationships in marketing
Ehrenberg, Andrew S. C.
- In:
Die Forschung in Zukunft - die Zukunft in Forschung : …
,
(pp. 101-111)
.
1995
Persistent link: https://www.econbiz.de/10001317798
Saved in:
5
Repeat-buying : theory and applications
Ehrenberg, Andrew S. C.
-
1972
Persistent link: https://www.econbiz.de/10000050974
Saved in:
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