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Consumer Attitudes, Willingnes...
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Marktforschung
Consumer behaviour
83,958
Konsumentenverhalten
80,851
Marketing
31,530
Theorie
11,208
Theory
11,175
Relationship marketing
9,878
Beziehungsmarketing
9,812
Brand management
8,183
Markenführung
8,132
Brand image
6,896
Markenimage
6,887
Customer satisfaction
5,861
Marketingmanagement
5,821
USA
5,811
Deutschland
5,750
Online retailing
5,741
Online-Handel
5,740
Kundenzufriedenheit
5,663
Marketing management
5,602
United States
5,504
Demand and Price Analysis
5,302
Germany
5,296
Social Web
5,200
Social web
5,197
Online-Marketing
5,147
Internet marketing
5,140
Food Consumption/Nutrition/Food Safety
4,744
Markenartikel
4,620
Brand
4,595
Service quality
4,506
Einzelhandel
4,500
Dienstleistungsqualität
4,437
Retail trade
4,401
Electronic Commerce
4,082
E-commerce
3,797
Werbewirkung
3,776
Advertising effects
3,736
Werbung
3,682
Verbraucherverhalten
3,648
Advertising
3,645
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443
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200
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1,264
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1,184
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84
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73
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70
Bibliografie enthalten
63
Bibliography included
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43
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21
Case study
18
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18
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18
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16
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16
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16
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15
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13
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13
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12
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12
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11
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11
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10
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7
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1
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1
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Hruschka, Harald
22
Koschnick, Wolfgang J.
13
Malhotra, Naresh K.
13
Decker, Reinhold
12
Belk, Russell W.
11
Bauer, Hans H.
10
Herrmann, Andreas
10
Hildebrandt, Lutz
10
Viswanathan, Madhu
10
Boztuğ, Yasemin
9
Kamakura, Wagner A.
9
Sheth, Jagdish N.
9
Holbrook, Morris B.
8
Homburg, Christian
8
Kotler, Philip
8
Wind, Yoram
8
Zaltman, Gerald
8
Birks, David F.
7
Du, Rex Yuxing
7
Eisend, Martin
7
Green, Paul E.
7
Hawkins, Del I.
7
Leeflang, Peter
7
Moutinho, Luiz
7
Peter, Jerome Paul
7
Robertson, Thomas S.
7
Schwarzkopf, Stefan
7
Wagner, Udo
7
Wiedmann, Klaus-Peter
7
Bearden, William O.
6
Canniford, Robin
6
Dahl, Darren W.
6
Donnelly, James H.
6
Fischer, Eileen
6
Fitchett, James
6
Hair, Joseph F.
6
Helm, Roland
6
Kuß, Alfred
6
Lynch, John G.
6
Ozanne, Julie L.
6
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American Marketing Association
24
Institut für Demoskopie Allensbach
12
Springer Fachmedien Wiesbaden
7
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Market Research Society
4
Deutsche Marketing-Vereinigung
3
Deutscher Marketing-Verband
3
European Association for Industrial Marketing Research
3
Forschungsgruppe Konsum und Verhalten
3
GfK-Nürnberg e.V.
3
Harvard Graduate School of Business Administration
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Berliner Wissenschafts-Verlag
2
European Marketing Academy
2
IGI Global
2
Institut für Medien- und Konsumentenforschung <Erding>
2
National Council of Applied Economic Research
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
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Published in...
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Journal of marketing research : JMR
71
Journal of business research : JBR
39
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing management : MM
20
SpringerLink / Bücher
20
Gabler Edition Wissenschaft
18
International journal of market research
17
Marketing letters : a journal of research in marketing
17
Journal of retailing and consumer services
16
Europäische Hochschulschriften / 5
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Journal of the Academy of Marketing Science
14
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Psychology & marketing
13
Journal of consumer behaviour : an international research review
12
Marketing : ZFP ; journal of research and management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
11
Consumer goods Europe
10
Marketing theory
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Springer eBook Collection
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business economics : JBE
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Marketing intelligence & planning
8
European journal of operational research : EJOR
7
Journal of marketing
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Schriften zum Marketing
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
Cogent business & management
6
Foundations and trends in marketing : FTMKT
6
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Source
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ECONIS (ZBW)
2,402
USB Cologne (EcoSocSci)
109
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Envisioning consumers : how videography can contribute to
marketing
knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
2
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
3
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
4
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
5
Estimating geographical retail markets from card spending data
Doshi, Samir
;
Hoolohan, Vicky
;
Lewis, Tabitha
; …
-
2024
Persistent link: https://www.econbiz.de/10015084607
Saved in:
6
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
7
A history of the world economy : international economic relations since 1850
Foreman-Peck, James S.
-
1983
-
1. ed
Persistent link: https://www.econbiz.de/10000548369
Saved in:
8
Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
9
The people motivators : consumer and sales incentives in modern
marketing
Turner, Howard M.
-
1973
Persistent link: https://www.econbiz.de/10000556695
Saved in:
10
Psychological principles of
marketing
and consumer behavior
Britt, Steuart Henderson
-
1978
Persistent link: https://www.econbiz.de/10000558636
Saved in:
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