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~subject:"Marktforschung"
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Marktforschung
Theory
68
Theorie
67
Marketing
44
Consumer behaviour
41
Konsumentenverhalten
41
Market research
34
Advertising effects
18
Estimation theory
18
Schätztheorie
18
Werbewirkung
18
Werbung
14
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13
Conjoint analysis
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Conjoint-Analyse
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Marketingmanagement
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Niederlande
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Bayesian inference
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Netherlands
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Bayes-Statistik
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Beziehungsmarketing
8
Entscheidung
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8
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8
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8
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Wedel, Michel
20
Leeflang, Peter
13
Kamakura, Wagner A.
9
Bijmolt, Tammo H. A.
6
DeSarbo, Wayne
5
Wieringa, Jaap E.
4
Wittink, Dick R.
4
Pauwels, Koen H.
3
Agrawal, Jagdish
2
Bradlow, Eric
2
Foekens, Eijte W.
2
Heerde, Harald J. van
2
Leeflang, Peter S. H.
2
Alsem, Karel Jan
1
Aribarg, Anocha
1
Bacon, L.
1
Bacon, Lynd
1
Batra, Rajeev
1
Bijmolt, Tammo H.A.
1
Bockenholt, Ulf
1
Bodapati, Anand
1
Bodapati, Anand V.
1
Boonstra, Anne
1
Bult, Jan R.
1
DeSarbo, Wayne S.
1
Dekimpe, Marnik G.
1
Grunert, Klaus
1
Guhl, Daniel
1
Hunneman, Auke
1
Kornelis, Marcel
1
Kreulen, Jeffrey
1
Lenk, Peter
1
Lenk, Peter J.
1
Madigan, David
1
Montgomery, Alan
1
Naik, Prasad A.
1
Neik, Prasad
1
Paetz, Friederike
1
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1
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Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
International Series in Quantitative Marketing
2
Journal of marketing research : JMR
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
SpringerLink / Bücher
2
Fundamentals of marketing research ; Vol. 6
1
International journal of forecasting
1
Management report series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Report / Marketing Science Institute
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Robert H. Smith School Research Paper
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
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1
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
2
Comparing scanner data with traditional store audit data
Foekens, Eijte W.
;
Leeflang, Peter
-
1991
Persistent link: https://www.econbiz.de/10000811282
Saved in:
3
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
4
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
5
Modeling market response : trends and developments
Leeflang, Peter
;
Hunneman, Auke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
Saved in:
6
Some comments on the development and application of linear learning models
Leeflang, Peter S. H.
;
Boonstra, Anne
- In:
Management science : journal of the Institute for …
28
(
1982
)
11
,
pp. 1233-1246
Persistent link: https://www.econbiz.de/10002236612
Saved in:
7
Predicting advertising expenditures using intention surveys
Alsem, Karel Jan
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 327-337
Persistent link: https://www.econbiz.de/10001172399
Saved in:
8
The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter
;
Raaij, Willem Fred van
-
1995
Persistent link: https://www.econbiz.de/10000922750
Saved in:
9
Decomposing sales elasticities on segmented markets
Plat, Francis W.
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10001084183
Saved in:
10
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
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