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Marketing activities in the service industries
George, William R.; Barksdale, Hiram C. - In: Journal of marketing 38 (1974) 4, pp. 65-70
Persistent link: https://www.econbiz.de/10002226421
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Comparative marketing : colloquium
Barksdale, Hiram C.; Anderson, L. McTier; El-Ansary, Adel I. - In: Journal of macromarketing : examining the interactions … 2 (1982) 2, pp. 52-68
Persistent link: https://www.econbiz.de/10002972575
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Consumer attitudes toward marketing and consumerism
Barksdale, Hiram C.; Darden, William R. - In: Journal of marketing 36 (1972) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10001877703
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An illustration of cross-spectral analysis in marketing
Barksdale, Hiram C.; Guffey jr., Hugh J. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 271-278
Persistent link: https://www.econbiz.de/10001877768
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Response to consumerism : how change is perceived by both sides
Barksdale, Hiram C.; French, Warren A. - In: MSU business topics 23 (1975) 2, pp. 55-67
Persistent link: https://www.econbiz.de/10001877795