Narrow search
Showing 1 - 5 of 5
Cover Image
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Cover Image
Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw; McDonagh, Pierre; Prothero, Andrea; … - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
Cover Image
Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi; Schmitt, Bernd H.; Haley, Hillary - In: Handbook of research in international marketing, (pp. 228-242). 2003
Persistent link: https://www.econbiz.de/10001803879
Cover Image
Digital Customer Twins : eine neue Ära der Marktforschung
Klinke, Tobias; Schmitt, Bernd; Fadl, Nader - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 2, pp. 12-17
Persistent link: https://www.econbiz.de/10014560669
Cover Image
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212