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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Decision theory in market planning and research
Green, Paul E. - In: Models, measurement and marketing : a special project …, (pp. 171-197). 1965
Persistent link: https://www.econbiz.de/10002539540
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - In: Journal of marketing 39 (1975) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10002539623
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Nonmetric scaling methods : an exposition and overview
Green, Paul E. - In: Wharton quarterly 2 (1967/68) 2, pp. 27-41
Persistent link: https://www.econbiz.de/10002539921
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On the analysis of interactions in marketing research data
Green, Paul E. - In: Journal of marketing research : JMR 10 (1973) 4, pp. 410-420
Persistent link: https://www.econbiz.de/10002539929
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On the robustness of multidimensional scaling techniques
Green, Paul E. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 73-81
Persistent link: https://www.econbiz.de/10002539981