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Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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Why people (don't) buy : the go and stop signals
Chakravarti, Amitav; Thomas, Manoj - 2015
Persistent link: https://www.econbiz.de/10011295839
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When do purchase intentions predict sales?
Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok - In: International journal of forecasting 23 (2007) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10003567873
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The role of stated intentions in new product purchase forecasting
Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002
Persistent link: https://www.econbiz.de/10001657439
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When do purchase intentions predict sales?
Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok - 1997
Persistent link: https://www.econbiz.de/10000971884
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482