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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
47
Konsumentenverhalten
44
Pricing strategy
31
Preismanagement
30
Preis
17
Price
14
Theorie
12
Theory
12
Gerechtigkeit
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Justice
10
Perception
9
Sales promotion
9
Verkaufsförderung
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USA
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United States
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Marketing
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Relationship marketing
6
Wahrnehmung
6
Beziehungsmarketing
5
Business Administration
5
Experiment
5
Online retailing
5
Online-Handel
5
Preispolitik
5
Pricing
5
Cognition
4
Gratitude
4
Personality psychology
4
Persönlichkeitspsychologie
4
Preisgestaltung
4
Preistheorie
4
Price fairness
4
Price theory
4
Prices
4
Verbraucher
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Vereinigte Staaten
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Behavioral price research
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Brand management
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Börsenkurs
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English
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Monroe, Kent B.
3
Avila, Ramon A.
1
Fern, Edward F.
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Xia, Lan
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Journal of marketing research : JMR
2
Marketing-mix strategies - distribution strategy and pricing strategy
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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An examination of consumer browsing behaviors
Xia, Lan
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10003978255
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2
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
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3
Buyers subjective perceptions of price
Monroe, Kent B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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4
Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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