The influence of pre-purchase goals on consumers' perceptions of price promotions
Year of publication: |
2009
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Authors: | Xia, Lan ; Monroe, Kent B. |
Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 37.2009, 8-9, p. 680-694
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