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~subject:"Marktforschung"
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Marktforschung
Marketing
31,298
Marketingmanagement
16,385
Marketing management
16,138
Dienstleistung
7,067
Theorie
4,639
Theory
4,618
Deutschland
4,596
Consumer behaviour
4,201
Konsumentenverhalten
4,074
Germany
3,880
Services
3,694
Relationship marketing
2,848
Beziehungsmarketing
2,824
USA
2,745
marketing
2,573
Fallstudiensammlung
2,340
United States
2,324
Strategisches Management
2,145
Innovation
2,033
Management
1,984
Brand management
1,956
Markenführung
1,947
Online-Marketing
1,622
Internet marketing
1,587
Dienstleistungssektor
1,429
Werbung
1,352
Unternehmenserfolg
1,303
Service industry
1,274
Firm performance
1,231
Strategic management
1,229
Advertising
1,185
Innovationsmanagement
1,173
Marketingtheorie
1,162
Marketing theory
1,149
SME
1,117
KMU
1,105
Market research
1,105
Agribusiness
1,103
Unternehmen
1,078
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Undetermined
201
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82
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Book / Working Paper
946
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442
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71
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344
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344
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122
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109
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109
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104
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104
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96
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96
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93
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77
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70
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68
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67
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67
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56
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41
Arbeitspapier
39
Conference proceedings
37
Case study
20
Fallstudie
20
Handbook
20
Handbuch
20
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19
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14
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14
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10
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8
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7
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7
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6
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5
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5
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5
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4
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4
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3
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3
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947
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459
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37
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11
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8
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4
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3
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2
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1
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1
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1
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Author
All
Malhotra, Naresh K.
13
Koschnick, Wolfgang J.
12
Hruschka, Harald
10
Kotler, Philip
8
Sheth, Jagdish N.
8
Wind, Yoram
8
Green, Paul E.
7
Hawkins, Del I.
7
Herrmann, Andreas
7
Peter, Jerome Paul
7
Birks, David F.
6
Hanssens, Dominique M.
6
Kumar, V.
6
Leeflang, Peter
6
Albers, Sönke
5
Bauer, Hans H.
5
Bieger, Thomas
5
Donnelly, James H.
5
Farris, Paul W.
5
Homburg, Christian
5
Lehmann, Donald R.
5
Mothersbaugh, David L.
5
Parsons, Leonard J.
5
Pride, William M.
5
Roberts, John H.
5
Scharf, Andreas
5
Schubert, Bernd
5
Wildner, Raimund
5
Winer, Russell S.
5
Alexander, Ralph S.
4
Baier, Daniel
4
Bijmolt, Tammo H. A.
4
Cross, James S.
4
Day, Ralph L.
4
Ferrell, Odies C.
4
Franses, Philip Hans
4
Harker, Patrick T.
4
Hildebrandt, Lutz
4
Kuß, Alfred
4
Lindgreen, Adam
4
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Institution
All
American Marketing Association
22
European Society for Opinion and Marketing Research
8
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Springer Fachmedien Wiesbaden
4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Harvard Graduate School of Business Administration
3
Market Research Society
3
AMACOM
2
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Berufsverband Deutscher Markt- und Sozialforscher
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
Esomar
2
European Marketing Academy
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haupt Verlag
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association
1
American Management Association / Marketing Division
1
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Published in...
All
Europäische Hochschulschriften / 5
17
SpringerLink / Bücher
16
Gabler Edition Wissenschaft
12
Journal of business research : JBR
12
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
8
Springer eBook Collection
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
7
Review of marketing research
7
International journal of forecasting
6
International journal of wine business research : IJWBR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of market research
5
International series in quantitative marketing
5
Journal of business-to-business marketing
5
Journal of marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Entscheidungsunterstützung für ökonomische Probleme
4
Fundamentals of marketing research ; Vol. 1
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
JETRO books on-demand
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of retailing and consumer services
4
Lehrbuch
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Organisation und praktische Anwendung
4
Prentice-Hall international series in management
4
The handbook of marketing research : uses, misuses, and future advances
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Beiträge zur betriebswirtschaftlichen Forschung
3
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Source
All
ECONIS (ZBW)
1,334
USB Cologne (EcoSocSci)
100
OLC EcoSci
13
USB Cologne (business full texts)
5
EconStor
3
ArchiDok
2
BASE
1
RePEc
1
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1
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1,459
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date (newest first)
date (oldest first)
1
Marketing
research : text and cases
Wrenn, Bruce
-
2002
This step-by-step textbook shows students how to design, conduct, and interpret market research.
Marketing
research … the proper research design and on to advice on successfully presenting results.
Marketing
research provides clear …
Persistent link: https://www.econbiz.de/10011479544
Saved in:
2
Fallstudien zu
Marketing
und Marktforschung
Nötzel, Rötger
-
1999
-
7., erw. Aufl.
Persistent link: https://www.econbiz.de/10004037822
Saved in:
3
Applied
marketing
and social research
Bradley, Ute
(
contributor
)
-
1987
-
2. ed.
Persistent link: https://www.econbiz.de/10004661205
Saved in:
4
Spielleiterhandbuch
1983
Persistent link: https://www.econbiz.de/10004720236
Saved in:
5
Spielerhandbuch
1983
Persistent link: https://www.econbiz.de/10004721610
Saved in:
6
Spielvorlagen
1983
Persistent link: https://www.econbiz.de/10004721611
Saved in:
7
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
Saved in:
8
Criteria of effective
marketing
: analysis of corporate
marketing
activities in Hungary
Nagy, Szabolcs
-
2015
The practice of
marketing
has significantly changed among companies operating in Hungary since the economic transition … with new emphasis,
marketing
activities and expectations have been emerged. This paper analyzes the role and significance … of
marketing
in corporate practices; undercover the most important activities of
marketing
managers in current business …
Persistent link: https://www.econbiz.de/10011399112
Saved in:
9
Entrepreneurial
marketing
: conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
10
How the service function can help industrial firms to become market driven
Langerak, Fred
;
Commandeur, Harry R.
;
Napel, J. M. ten
-
1995
Persistent link: https://www.econbiz.de/10000924072
Saved in:
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