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Der Kommunikationsprozess im Absatz
Wagner, Lutz W. - 1978
Persistent link: https://www.econbiz.de/10000064003
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The value of listening : heeding the call of the snuggle
Wiesenfeld, David; Bush, Kristin; Sikdar, Ronjan - In: Journal of advertising research 50 (2010) 1, pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
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Putting listening to work : the essentials of listening
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
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Answering the unasked question : response substitution in consumer surveys
Gal, David; Rucker, Derek D. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 185-195
Persistent link: https://www.econbiz.de/10008858625
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Say what you mean, mean what you say : an ethnographic approach to male and female conversations
Croft, Robin; Boddy, Clive; Pentucci, Corinne - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 715-734
Persistent link: https://www.econbiz.de/10003597756
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Misresponse to reversed and negated items in surveys : a review
Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
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Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine; Valck, Kristine de - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
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Schweizer Kommunikationsdienstleister im Wandel?
Janoschka, Anja; Fleck, Matthes; Schleiss, Sandra - In: Kommunikation in Change und Risk : …, (pp. 217-234). 2014
Persistent link: https://www.econbiz.de/10010347371