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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010342645
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A growth-share matrix of service marketing research themes
Furrer, Olivier; Baillod, Chloé; Landry, Mikèle - In: A Research Agenda for Service Marketing, (pp. 3-20). 2024
Persistent link: https://www.econbiz.de/10014517859
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Wettbewerbsvorteile erkennen und sichern : Erfahrungsberichte aus der Marketing-Praxis
Müller, Wolfgang (contributor); Bauer, Hans H. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000888918
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …
Persistent link: https://www.econbiz.de/10011850696
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Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A. - In: Journal of business case studies 9 (2013) 3, pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
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Special issue: Marketing of emerging technologies
Sengupta, Sanjit (contributor) - 2011
Persistent link: https://www.econbiz.de/10009412250
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Improving penetration forecasts using social interactions data
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
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Techniques for Marketing New Products
Banning, Douglas - 1957
Persistent link: https://www.econbiz.de/10001499976
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Marketing intelligence : innovation ability to anticipate global competition
Aripin, Zaenal; Suganda, Uce Karna; Kusumah, Allizia Zulfa - 2022
Persistent link: https://www.econbiz.de/10012938975
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Evaluating market opportunity and delivering a successful product
Kumar, Gopaldas Pawan - In: GITAM journal of management : a quarterly publication … 16 (2018) 2, pp. 157-166
Persistent link: https://www.econbiz.de/10012025002