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~subject:"Marktforschung"
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Marktforschung
USA
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Marketingmanagement
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Marketing management
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Consumer behaviour
8
Konsumentenverhalten
8
Marketing
8
Management
6
Theorie
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Theory
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Ankündigungseffekt
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Announcement effect
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Beziehungsmarketing
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Relationship marketing
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Verbraucherverhalten
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Market research
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Aktienmarkt
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Asymmetric information
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Asymmetrische Information
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Börsenkurs
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Dividend
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Dividende
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Information value
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Informationswert
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Portfolio selection
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Portfolio-Management
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Share price
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Signalling
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Stock market
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1973-1992
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1980-1989
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1984-1992
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1984-1998
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Absatzpolitik
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Aktiensplit
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Auction
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Auktion
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Betriebsgröße
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Betriebswirtschaftliche Einführungsschrift
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Best, Roger J.
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Hawkins, Del I.
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Coney, Kenneth A.
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Koch, Eric C.
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McGraw-Hill International editions
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
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2
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
3
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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