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Marktforschung
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Lee, Nick
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European journal of marketing : EJM
4
Qualitative market research : an international journal
2
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Mapping the mind for the modern market researcher
Senior, Carl
;
Smyth, Hannah
;
Cooke, Richard
;
Shaw, Rachel L.
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003458827
Saved in:
2
Editorial: Reflections on assessing academic quality in marketing, and the UK REF
Lee, Nick
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 477-483
Persistent link: https://www.econbiz.de/10009010647
Saved in:
3
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
4
Multilevel analyses in marketing research : differentiating analytical outcomes
Wieseke, Jan
;
Lee, Nick
;
Broderick, Amanda J.
;
Dawson, …
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 321-339
Persistent link: https://www.econbiz.de/10003766172
Saved in:
5
Developments in human observation methodologies
Lee, Nick
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003458735
Saved in:
6
A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
Saved in:
7
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
8
Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.
;
Preacher, Kristopher J.
;
Lee, Nick
; …
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
Saved in:
9
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
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