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~subject:"Marktforschung"
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Marktforschung
Advertising industry
25
Werbewirtschaft
25
Werbung
20
Advertising
19
USA
19
United States
19
Returns to scale
9
Skalenertrag
9
Marketing
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Economies of scope
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Innovation
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Preiselastizität
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Price elasticity
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Theorie
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World
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Dienstleistung
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Estimation
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Mehrproduktfertigung
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Multiproduct production
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Schätzung
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Services
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Werbungsbetrieb
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Branchenentwicklung
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Business services
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Communication media
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Consumer demand theory
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Consumption theory
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Diversification
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Diversifikation
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Information technology
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Informationstechnik
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Kommunikationsmedien
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Konsumtheorie
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Silk, Alvin J.
4
Davis, Harry L.
2
Douglas, Susan P.
1
Urban, Glen L.
1
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Industrial management review : IMR
1
Journal of marketing research : JMR
1
Sloan management review
1
Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
4
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1
Preference and perception measures in new product development : an exposition and review
Silk, Alvin J.
- In:
Industrial management review : IMR
11
(
1969
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10002828950
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2
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
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3
A cross national comparison of the reliability of selected measurements from consumer surveys
Davis, Harry L.
;
Douglas, Susan P.
;
Silk, Alvin J.
-
1980
Persistent link: https://www.econbiz.de/10002070092
Saved in:
4
Interaction and influence processes in personal selling
Davis, Harry L.
;
Silk, Alvin J.
- In:
Sloan management review
13
(
1971/72
)
2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10002070119
Saved in:
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