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Marketing Research Faces Two Challenges and a World of Opportunity with Long-Term Panel Data

Dunn, Steven; Graham, Charles; Nenycz-Thiel, Magda; … - 2022

There have been frequent calls in the literature for a more comprehensive understanding of marketing impact on long-term firm performance (Dawes, Meyer-Waarden, & Driesener, 2015; Hanssens & Pauwels, 2016; Lodish & Mela, 2007; Webster & Lusch, 2013). Retail scanner data has been the principal source of...

Persistent link: https://www.econbiz.de/10014088069

Negative brand beliefs and brand usage

Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-375

Persistent link: https://www.econbiz.de/10003713996

Quantifying the extent of temporal decay in service quality ratings

Bogomolova, Svetlana; Romaniuk, Jenni; Sharp, Anne - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 71-91

Persistent link: https://www.econbiz.de/10003804975

The influence of brand usage on responses to advertising awareness measures

Romaniuk, Jenni; Wight, Samuel - In: International journal of market research : JMRS ; the … 51 (2009) 2, pp. 203-218

Persistent link: https://www.econbiz.de/10003820439

Is consumer psychology research ready for today's attention economy?

Romaniuk, Jenni; Nguyen, Cathy - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 909-916

Persistent link: https://www.econbiz.de/10011753471