Negative brand beliefs and brand usage
Year of publication: |
2008
|
---|---|
Authors: | Winchester, Maxwell ; Romaniuk, Jenni |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 3, p. 355-375
|
Subject: | Marktforschung | Market research | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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