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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D. - 1976
Persistent link: https://www.econbiz.de/10000042197
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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The nature and scope of marketing
Hunt, Shelby D. - In: Journal of marketing 40 (1976) 3, pp. 17-28
Persistent link: https://www.econbiz.de/10003050068
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The nature and origins of impactful research in marketing
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
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Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D. - 1991
Persistent link: https://www.econbiz.de/10013499989
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Reflections on ethical issues in marketing management : an empirical examination
Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10011879720
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Ethical problems of marketing researchers
Hunt, Shelby D.; Chonko, Lawrence B.; Wilcox, James B. - 2009
Persistent link: https://www.econbiz.de/10003794825
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The philosophical foundations of marketing research: for scientific realism and truth
Hunt, Shelby D.; Hansen, Jared M. - In: The SAGE handbook of marketing theory, (pp. 111-126). 2010
Persistent link: https://www.econbiz.de/10003923094