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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
57
Konsumentenverhalten
53
Theory
27
Theorie
24
USA
24
Marketing
23
Tourism
23
Relationship marketing
22
Beziehungsmarketing
21
United States
21
Brand management
19
Innovation
18
Markenführung
18
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
14
Business-to-business marketing
14
Strategisches Management
14
Unternehmenserfolg
14
Aufsatzsammlung
13
Customer satisfaction
13
Decision
13
Entscheidung
13
Decision making
12
Dienstleistungsqualität
12
Service quality
12
Configuration
11
Firm performance
11
Strategic management
11
Competitive advantage
10
Complexity theory
10
Gastgewerbe
10
Hospitality industry
10
Kundenzufriedenheit
10
Management
10
Narrative Methode
10
Narrative method
10
Tourismus
10
Brand image
9
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English
10
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Woodside, Arch G.
10
Marshall, Roger
2
Sharma, Piyush
2
Sivakumaran, Bharadhwaj
2
Akrout, Houcine
1
Bennett, Peter D.
1
Davenport jr., J. William
1
Dennis, Cathy S.
1
Martin, Drew
1
Melewar, T. C.
1
Mrad, Mona
1
Pitts, Robert E.
1
Rageh, Ahmed
1
Seth, Jagdish N.
1
Wilson, Elizabeth J.
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Journal of business research : JBR
2
Qualitative market research : an international journal
2
Developmental challenges in marketing research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of retailing
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Psychology & marketing
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ECONIS (ZBW)
12
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1
Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
2
Personal values and consumer psychology
Pitts, Robert E.
(
ed.
);
Woodside, Arch G.
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10000331596
Saved in:
3
Consumer and industrial buying behavior
Woodside, Arch G.
(
ed.
);
Seth, Jagdish N.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000062962
Saved in:
4
Respondent inaccuracy
Woodside, Arch G.
;
Wilson, Elizabeth J.
-
2009
Persistent link: https://www.econbiz.de/10003794815
Saved in:
5
Storytelling research on international visitors : interpreting own experiences in Tokyo
Martin, Drew
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10008858056
Saved in:
6
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
9
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
Saved in:
10
Research in marketing in a centrally planned economy: Poland
Woodside, Arch G.
;
Dennis, Cathy S.
- In:
Journal of business research : JBR
14
(
1986
)
4
,
pp. 281-283
Persistent link: https://www.econbiz.de/10003710314
Saved in:
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