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Children's use of on-package nutritional claim information
Miller, Elizabeth G.; Seiders, Kathleen; Kenny, Maureen; … - In: Journal of consumer behaviour : an international … 10 (2011) 3, pp. 122-132
Persistent link: https://www.econbiz.de/10009260931
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The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
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Private information, risk aversion, and the evolution of market research
Güth, Sandra; Güth, Werner; Müller, Wieland - 2000
On a homogeneous oligopoly market informed sellers are fully aware of market demand whereas uninformed sellers only know the distribution. We first derive the market results when sellers are risk averse, similarly to Ponssard (1979) who assumed risk neutrality throughout. With the help of these...
Persistent link: https://www.econbiz.de/10009612010
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Private information, risk aversion, and the evolution of market research
Güth, Sandra; Güth, Werner; Müller, Wieland - 2000
Persistent link: https://www.econbiz.de/10001580372
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Linear and nonlinear biplots of strategic uncertainty and scanning behavior
Wagner, Ralf; Scholz, Sören W. - 2007
Persistent link: https://www.econbiz.de/10003652522
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Präferenzbildung bei Qualitätsunsicherheit : das Beispiel Wein
Schneider, Christoph - 1997
Persistent link: https://www.econbiz.de/10012879382
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Adaptive self-explication of multiattribute preferences
Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
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Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Simonsohn, Uri - In: Journal of marketing research : JMR 48 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10008858659
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Assessing screening and evaluation decision support systems : a resource-matching approach
Tan, Chuan-hoo; Teo, Hock-hai; Benbasat, Izak - In: Information systems research : ISR 21 (2010) 2, pp. 305-326
Persistent link: https://www.econbiz.de/10003995770
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Analysis of means-end chain data in marketing research
Kaciak, Eugene; Cullen, Carman W. - In: Journal of targeting, measurement and analysis for marketing 15 (2006) 1, pp. 12-20
Persistent link: https://www.econbiz.de/10003622896