We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...

Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...

Many factors can affect the success of food product innovations. One such factor is the role played by consumer attitudes and psychological factors, especially the way consumers feel towards technology, their attitude towards risk, and the perceived relationship between nutrition and health....