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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Systems analysis for marketing planning and control
Stasch, Stanley F. - 1972
Persistent link: https://www.econbiz.de/10000042193
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Analitical marketing
Simon, Leonard S.; Freimer, Marshall - 1970
Persistent link: https://www.econbiz.de/10000675043
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Buying behavior and marketing decisions
Wasson, Chester R.; MacConaughy, David H. - 1968
Persistent link: https://www.econbiz.de/10000570373
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Darstellung und Kritik der häufigst angewendeten älteren Methoden der Werbewirkungsprüfung
Schmitt-Haußer, Günther - 1968
Persistent link: https://www.econbiz.de/10000599225
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Marktforschung und Werbebudgetierung
Korndörfer, Wolfgang - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 48 (1968) 2, pp. 102-108
Persistent link: https://www.econbiz.de/10011497499
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Fitting models to aggregate data
Kuehn, Alfred A.; Rohloff, Albert C. - In: Journal of advertising research 7 (1967) 1, pp. 43-47
Persistent link: https://www.econbiz.de/10002062711