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Marketing in China
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Marktforschung
China
25
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Innovation
12
Relationship marketing
12
Lieferantenmanagement
10
Supplier relationship management
10
Knowledge transfer
7
Wissenstransfer
7
Innovation management
6
Innovationsmanagement
6
Marketing
6
New product development
5
Produktentwicklung
5
Social Web
5
Social web
5
Brand image
4
Brand management
4
Firm performance
4
Knowledge management
4
Markenführung
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Unternehmenserfolg
4
Wissensmanagement
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
Customer integration
3
Dienstleistungssektor
3
International marketing
3
Internationales Marketing
3
Kundenintegration
3
Market research
3
Multinationales Unternehmen
3
Organizational learning
3
Personalization
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Wang, Yonggui
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Hu, Yu
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SAGE library in marketing
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Frontiers of business research in China : selected publications from Chinese universities
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ECONIS (ZBW)
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Application of western marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445011
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2
Rapid growth of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445017
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3
Marketing research in China during the 40-year reform and opening up
Hu, Yu
;
Wang, Yonggui
- In:
Frontiers of business research in China : selected …
14
(
2020
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012262375
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