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Marktforschung
Consumer behaviour
37
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Elderly people
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Brand
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Journal of marketing research : JMR
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International series in quantitative marketing
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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
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2
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
3
Research tradtions in marketing
Laurent, Gilles
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004191593
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