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~subject:"Marktforschung"
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Marktforschung
Business network
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Halinen, Aino
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Koporcic, Nikolina
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Möller, K. E. Kristian
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Dziubaniuk, Olga
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Ivanova-Gongne, Maria
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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2
Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
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3
Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
4
Chapter 4 Development of Corporate Branding Research in Business Markets
Koporcic, Nikolina
;
Törnroos, Jan-Åke
-
2019
Persistent link: https://www.econbiz.de/10015091515
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