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~subject:"Marktforschung"
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Marktforschung
Innovation
48
Bundling strategy
45
Leistungsbündel
45
Manufacturing industries
42
Dienstleistungssektor
38
Service industry
38
Services
37
Beziehungsmarketing
35
Dienstleistung
35
Relationship marketing
35
Dienstleistungsqualität
34
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34
Consumer behaviour
33
Customer satisfaction
32
Konsumentenverhalten
31
Industrie
28
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27
Theorie
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Theory
27
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23
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23
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Business services
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Conjoint analysis
20
Conjoint-Analyse
20
Unternehmensdienstleistung
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Quality management
19
Schweden
19
Dienstleistungsinnovation
17
Market research
17
Value creation
17
Betriebliche Wertschöpfung
15
Customer integration
15
Kundenintegration
15
Qualitätsmanagement
15
Switzerland
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8
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English
16
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Gustafsson, Anders
15
Herrmann, Andreas
11
Huber, Frank
11
Witell, Lars
2
Elg, Mattias
1
Ghanbarpour, Tohid
1
Kabel, Daan
1
Kristensson, Per
1
Löfgren, Martin
1
Martin, Jason
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Conjoint measurement : methods and applications
3
AMS review : official publication of the Academy of Marketing Science
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Journal of service management
1
SpringerLink / Bücher
1
Total quality management & business excellence
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ECONIS (ZBW)
16
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1
Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
Saved in:
2
Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan
;
Martin, Jason
;
Elg, Mattias
;
Witell, Lars
- In:
Total quality management & business excellence
35
(
2024
)
11-12
,
pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
Saved in:
3
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
Saved in:
4
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
5
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
6
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-46)
.
2001
Persistent link: https://www.econbiz.de/10001690251
Saved in:
7
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
8
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
9
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
10
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
1
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