The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …