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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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Using GPT for Market Research
Brand, James; Israeli, Ayelet; Ngwe, Donald - 2023
Large language models (LLMs) have quickly become popular as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners who aim to understand consumer...
Persistent link: https://www.econbiz.de/10014351602
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
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Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing; Hu, Ye; Damangir, Sina - In: Journal of marketing 79 (2015) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
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Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak; Guo, Yuanyuan; Law, Chun Hung … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
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The importance of extrinsic cues in deciding to purchase meat products : a conjoint analysis on Muslim consumers
Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8
affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to … product attributes. In addition, conjoint analysis and cluster analysis are used to specify Muslim consumers' preferences. …
Persistent link: https://www.econbiz.de/10012589608
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Understanding luxury shopping destination preference using conjoint analysis and traditional item-based measurement
Hung, Kam; Denizci Guillet, Basak; Zhang, Hanqin Qiu - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 411-426
Persistent link: https://www.econbiz.de/10011983299
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Understanding students' preferences higher educational institutions : a conjoint analysis approach
Singh, Rajdeep; Kaur, Manpreet; Kaur, Prabhjot; Singh, … - In: Business analyst : a refereed journal of Shri Ram … 37 (2016) 1, pp. 197-216
Persistent link: https://www.econbiz.de/10011858726