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Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold; Hermelbracht, Antonia - In: Operations research proceedings 2004 : selected papers …, (pp. 230-237). 2005
Persistent link: https://www.econbiz.de/10002851384
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Uncovering the identity of electronic markets research through text mining techniques
Nahr, Nora; Heikkilä, Marikka - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1257-1277
Persistent link: https://www.econbiz.de/10013463380
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Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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Early validation of high-tech startups by using (big) data
Ahmed, Saad; Kjørstad, Marianne; Muller, Gerrit; … - In: International journal of innovation management : IJIM 27 (2023) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
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Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad; Wedel, Michel; Bacon, Lynd; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
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Text mining e-complaints data from e-auction store with implications for Internet marketing research
Chen, Kuan C. - In: Journal of business & economics research 7 (2009) 5, pp. 15-23
Persistent link: https://www.econbiz.de/10003861198
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An introduction to data mining
Stephens, Christopher R.; Sukumar, R. - In: The handbook of marketing research : uses, misuses, and …, (pp. 455-483). 2006
Persistent link: https://www.econbiz.de/10003420644
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How to evaluate campaign response - the relative contribution of data mining models and marketing execution
Breur, Tom - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10003482549