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~subject:"Marktforschung"
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Marktforschung
Brand management
66
Markenführung
66
Consumer behaviour
62
Konsumentenverhalten
62
Marketingmanagement
58
Marketing management
51
Brand image
43
Markenimage
43
Markenartikel
41
Marketing
41
Brand
33
Marketing theory
30
Marketingtheorie
30
Theorie
30
Theory
30
USA
21
United States
21
Beziehungsmarketing
15
Relationship marketing
15
Advertising
13
Werbung
13
Markenpolitik
12
Market research
11
Produktmanagement
11
Strategisches Management
11
Brand extension
10
Markentransfer
10
Product management
10
Bibliometrics
9
Bibliometrie
9
Management
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Customer value
7
Einzelhandel
7
Innovation
7
Kundenwert
7
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3
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1
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Article
11
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9
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Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
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1
Lehrbuch
1
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1
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English
14
Undetermined
6
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Lehmann, Donald R.
18
Lynch, John G.
3
Botti, Simona
2
Farley, John U.
2
Kayande, Ujwal
2
Keller, Kevin Lane
2
MacInnis, Deborah J.
2
Pechmann, Cornelia
2
Roberts, John H.
2
Stremersch, Stefan
2
Becwith, Neil E.
1
DeSarbo, Wayne
1
Ding, Yu
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hoeffler, Steve
1
Hoffman, Donna
1
Hoffman, Donna L.
1
Holbrook, Morris B.
1
Howard, John A.
1
Jedidi, Kamel
1
Kozinets, Robert
1
Kozinets, Robert V.
1
Morwitz, Vicki
1
Morwitz, Vicki G.
1
O'Shaughnessy, John
1
Pessemier, Edgar A.
1
Shultz, Clifford J.
1
Steckel, Joel H.
1
Winer, Russell S.
1
Winter, Russell S.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of marketing research : JMR
2
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing letters : a journal of research in marketing
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
3
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1
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
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2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
4
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
Saved in:
5
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
6
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2008
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
Saved in:
7
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
8
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
9
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
10
Meta-analysis in marketing : generalization of response models
Farley, John U.
-
1986
Persistent link: https://www.econbiz.de/10013501907
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