Meta-analysis in marketing : generalization of response models
Year of publication: |
1986
|
---|---|
Authors: | Farley, John U. |
Other Persons: | Lehmann, Donald R. (contributor) |
Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
Subject: | Marktforschung | Market research | Marketing | Metaanalyse |
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