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Marktforschung
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.
;
Janiszewski, Chris A.
;
Keeney, Ralph L.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
Saved in:
2
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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