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Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald - In: Review of managerial science : RMS 16 (2022) 4, pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
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Forecasting retailer product sales in the presence of structural change
Huang, Tao; Fildes, Robert; Soopramanien, Didier - In: European journal of operational research : EJOR 279 (2019) 2, pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
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Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
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Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
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Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei - In: Journal of retailing and consumer services 61 (2021), pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
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What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice; Bijmolt, Tammo H. A.; Bellini, Silvia; … - In: Journal of retailing 98 (2022) 1, pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Eine neue Lösung des alten Skalenproblems
Frank, Dirk; Schlund, Wulf - 2000
Vvorliegende Artikel diskutiert Lösungsansätze amerikanischer und englischer Psychometriker zu den Problemen mit traditionellen Ratingskalen.
Persistent link: https://www.econbiz.de/10005840566