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Marktforschung
Consumer behaviour
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Brand management
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Markenführung
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Markenartikel
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Brand
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Brand image
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Markenimage
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Markentransfer
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Personality psychology
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Persönlichkeitspsychologie
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Product counterfeiting
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Advertising
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Cultural identity
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Customer satisfaction
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Emotion
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Experiment
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Kundenzufriedenheit
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Marketing
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Loken, Barbara
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Handbook of consumer psychology
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Marketing and consumer psychology series
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ECONIS (ZBW)
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Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
2
Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara
;
Barsalou, Lawrence W.
;
Joiner, Christopher
- In:
Handbook of consumer psychology
,
(pp. 133-163)
.
2008
Persistent link: https://www.econbiz.de/10003716158
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