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Marktforschung
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Laroche, Michel
2
Aichner, Thomas
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Ellram, Lisa M.
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Fombelle, Paul W.
1
Hair, Joseph F.
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Hogan, Daniel
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Radomir, Lăcrămioara
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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2
Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias
Thompson, Scott A.
;
Loveland, James M.
;
Fombelle, Paul W.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10010347803
Saved in:
3
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
4
A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias
;
Ellram, Lisa M.
;
Tate, Wendy L.
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
Saved in:
5
How MRS′ journal has contributed to the development of market and social research
Mouncey, Peter R.
- In:
International journal of market research
64
(
2022
)
2
,
pp. 200-226
Persistent link: https://www.econbiz.de/10012872699
Saved in:
6
Mobile phone visual ethnography (MpVE) : bridging transformative photography and mobile phone ethnography
DeBerry-Spence, Benet
;
Ekpo, Akon E.
;
Hogan, Daniel
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012534200
Saved in:
7
Making market research work in Saudi Arabia
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
International journal of market research
61
(
2019
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10012171928
Saved in:
8
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
9
Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Ingenbleek, Paul T. M.
;
Tessema, Workneh Kassa
;
Trijp, …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009732713
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