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The changing role of spectators in sport tourism
Williams, Peter W. - In: Sport and tourism : 53st congress 2003, Athens, Greece, (pp. 207-222). 2003
Persistent link: https://www.econbiz.de/10002108975
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Bridging the gap for destination extreme sports : a model of sports tourism customer experience
Klaus, Philipp; Maklan, Stan - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1341-1365
Persistent link: https://www.econbiz.de/10009412795
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Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil; Zhang, James J.; Ko, Yong Jae - In: Sport management review 12 (2009) 3, pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
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Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.; Zhang, James J.; Connaughton, Daniel P. - In: Sport management review 13 (2010) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
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Advertising of marketing research services to marketers
Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
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A factor analysis approach to measure the biased effects of retail fruit juice advertising
Gao, X. M. - In: Empirical economics : a journal of the Institute for … 20 (1995) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10001182768
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
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Realizing marketplace opportunity : how research on the black consumer market influenced mainstream marketers, 1920 - 1970
Davis, Judy Foster - In: Journal of historical research in marketing 5 (2013) 4, pp. 471-493
Persistent link: https://www.econbiz.de/10010200716
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Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob; Xiang, Zheng - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 1-2
Persistent link: https://www.econbiz.de/10009744659