Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through … their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the … delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product …

The sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential … of the organization. This research demonstrates the benefits of a close integration between sales and marketing and … evaluates its impact on the organization performance. Sales and marketing integration is a complex and multi-faceted construct …