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Scripting markets : from value propositions to market propositions

Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 40 (2011) 2, pp. 255-266

Persistent link: https://www.econbiz.de/10008934045

Market-shaping : navigating multiple theoretical perspectives

Nenonen, Suvi; Storbacka, Kaj - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 336-353

Persistent link: https://www.econbiz.de/10012819660

Value propositions as market-shaping devices : a qualitative comparative analysis

Nenonen, Suvi; Storbacka, Kaj; Sklyar, Alexey; Frow, Pennie - In: Industrial marketing management : the international … 87 (2020), pp. 276-290

Persistent link: https://www.econbiz.de/10012285185

Value Propositions As Market-Shaping Devices : A Qualitative Comparative Analysis

Nenonen, Suvi - 2020

Forward-looking firms are increasingly viewing markets as malleable and plastic systems that can be influenced. Hence, they are engaging in market-shaping to proactively augment existing business opportunities or to create new ones. One of the recurring themes in the emerging market-shaping...

Persistent link: https://www.econbiz.de/10012846797

Actor engagement, value creation and market innovation

Storbacka, Kaj - In: Industrial marketing management : the international … 80 (2019), pp. 4-10

Persistent link: https://www.econbiz.de/10012064209

Collaborating to shape markets : emergent collective market work

Baker, Jonathan J.; Nenonen, Suvi - In: Industrial marketing management : the international … 85 (2020), pp. 240-253

Persistent link: https://www.econbiz.de/10012212151

Markets changing, changing markets : institutional work as market shaping

Baker, Jonathan J.; Storbacka, Kaj; Brodie, Roderick J. - In: Marketing theory 19 (2019) 3, pp. 301-328

Persistent link: https://www.econbiz.de/10012109398