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Consumer behavior and normative models
Frank, Ronald E.; Howard, Ronald A.; Massy, William F. - In: Applications of the sciences in marketing management, (pp. 33-167). 1968
Persistent link: https://www.econbiz.de/10002209872
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Correlates of buying behavior for grocery products
Frank, Ronald E. - In: Journal of marketing 31 (1967) 4, pp. 48-53
Persistent link: https://www.econbiz.de/10002209587
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Bias in multiple discriminant analysis
Frank, Ronald E.; Massy, William F.; Morrison, Donald G. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
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Correlates of grocery product consumption rates
Frank, Ronald E.; Massy, William F.; Boyd, Harper W. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
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Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.; Douglas, Susan P.; Polli, Ronaldo E. - In: The journal of business : B 41 (1968) 2, pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
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Household correlates of package-size proneness for grocery products
Frank, Ronald E.; Douglas, Susan P.; Polli, Ronaldo E. - In: Journal of marketing research : JMR 4 (1967) 4, pp. 381-384
Persistent link: https://www.econbiz.de/10002209647