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~subject:"Marktpsychologie"
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Werbung als Investition
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Marktpsychologie
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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5
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4
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7
English
2
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Bass, Frank M.
1
Buzzell, Robert D.
1
Coulson, John S.
1
Engel, James F.
1
Erickson, Rod
1
Greene, Mark R.
1
Grubb, Edward L.
1
Hepner, Harry Walker
1
Konrad, Evelyn
1
Lazer, William
1
McNiven, Malcolm A.
1
Pessemier, Edgar A.
1
Rebaza, Jorge C.
1
Shawver, Donald L.
1
Shuchman, Abraham
1
Theodore, Chris A.
1
Vidale, M. L.
1
Wales, Hugh G.
1
Warshaw, Martin R.
1
Wilson, George W.
1
Wolfe, H. B.
1
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American Management Association
1
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On knowing the consumer
2
Business review
1
Irwin Series in Quantitative Analysis for Business
1
Management information : a quantitative accent
1
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ECONIS (ZBW)
9
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1
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
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2
Promotional strategy
Engel, James F.
;
Wales, Hugh G.
;
Warshaw, Martin R.
-
1967
Persistent link: https://www.econbiz.de/10003213922
Saved in:
3
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
4
The consumer decision process: A key to successfull advertising
Grubb, Edward L.
- In:
Business review
27
(
1967
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10002530162
Saved in:
5
Testing the effectiveness of advertisements
McNiven, Malcolm A.
- In:
On knowing the consumer
,
(pp. 107-113)
.
1966
Persistent link: https://www.econbiz.de/10002483376
Saved in:
6
An operations research study of sales response to advertising
Vidale, M. L.
;
Wolfe, H. B.
- In:
Management information : a quantitative accent
,
(pp. 214-224)
.
1967
Persistent link: https://www.econbiz.de/10002975266
Saved in:
7
Suggestizing through advertising : how to use the power of suggestion to increase the power of advertising
Rebaza, Jorge C.
-
1967
Persistent link: https://www.econbiz.de/10002679187
Saved in:
8
Marketing research : a management overview
Konrad, Evelyn
(
contributor
);
Erickson, Rod
(
contributor
)
-
1966
Persistent link: https://www.econbiz.de/10002009422
Saved in:
9
The influence of believability and amount of advertising
Coulson, John S.
- In:
On knowing the consumer
,
(pp. 116-121)
.
1966
Persistent link: https://www.econbiz.de/10002032001
Saved in:
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